Sportto Sports Entertainment Network

Sportto Network is a Sports Entertainment company that provides fans with entertaining analysis and commentary, as well as, an opportunity to interact with other fans in their city or around the world. For its grand opening, we needed to give the organization a powerful sets of branding materials. The challenge is to create a main logo flexible enough to fit in every single possible types of sports the organization covers.

Sportto Sports Entertainment Network
Branding 2011
Sportto Network is a Sports Entertainment company that provides fans with entertaining analysis and commentary, as well as, an opportunity to interact with other fans in their city or around the world.

For its grand opening, we needed to give the organization a powerful sets of branding materials. The challenge is to create a main logo flexible enough to fit in every single possible types of sports the organization covers. 
The Inspirations

The Sportto Network describe itself as a hub where passionate fans follow with their raw, uncensored commentary and coverage, unlike anything you will find in the sports pages of your local paper. With this pan-masculine drive behind the organization, the direction becomes simple. The image of crests and emblems came in mind, representing competition and "call-to-arm" sense of feeling. Unlike other news-driven sports network, this brand puts the fans and audiences in charge of their own "sports" against and for each other.
Branding Version One Designs
Design One - Normal.
Design One - Sports Variations ( Football and Basketball ).
Design Two - Normal.
Design Two - Sports Variations ( Football and Basketball ).
Branding Version Two Designs
SIx new variations of design to give it more simple and stadium-show kind of direction.
Branding Final Version
Finalized version of Sportto brand.
Finalized version of Sportto brand - Sports variations.
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